SEO

Search Engine Map, Business Profile Optimization

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Showcasing delightful e-commerce expertise from the heart of the internet directly to you

Search Engine Clicks serves up the finest of expert SEO campaign rankings. Within the twenty-year tenure lies Search Engine Clicks SEO Company Toronto passion for data driven analytic approach with highest search engine rankings in existence today. With latent semantic ingredients sourced both domestically and internationally, Search Engine Clicks crafts a very special SEO strategy with a passion for high e-commerce conversion rates. Our team is sector agnostic driven to success within: real estate, financial, insurance, construction, retail, commercial development, media, entertainment.

Search Engine Clicks Strategizes Algorithm Ranking Factors Coupled with Whitehat SEO Techniques Graph (2013)

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ranking factors

The relaxed mechanisms and experience at Search Engine Clicks is chic nevertheless with clients feeling euphoric month after month with sales spikes and perpetual improvements. Search Engine Clicks Search Engine Optimization (SEO) is your growth partner with expert lead generation tactics to quench your online thirst.

Hierarchy of SEO Needs to Increase Search Engine Results Page (SERP)

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seo hierarchy
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search engine optimization strategy

Professional Digital Internet Marketing Experts

Our company’s expertise includes the following:

  • Search Engine Optimization
  • Search Engine Marketing (PPC)
  • Display Advertising
  • Social Advertising
  • Content Development
  • Creative Development
  • Paid Content Promotion
  • Video Advertising
  • Conversion Rate Optimization
  • Audience Data Collection
  • Data Analytics
  • Reporting
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seo techniques

E-A-T Philosophy

Search Engine Clicks believes in the E-A-T Philosophy as seen below:

  1. Expertise
  2. Authoritativeness
  3. Trustworthiness

E A T although not quantifiable metrics, Natural Language Processing (NLP) exists in relation to E A T factors. NLP directly correlates to E A T factors. Search Engine Clicks focuses on measuring NLP & influence rankings in relation to Natural Language Processing NLP with the emergence of the BERT update of October 25, 2019.

Natural Language Processing

Natural language processing (NLP) is a subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language. More specifically how to program computers to process and analyze large amounts of natural language data.

The computer capable of ‘understanding’ the contents of documents, including the contextual nuances of the language within them. With this in mind, the technology can accurately extract data, information, specific insights contained within documents and effectively organize and categorize the documents themselves – truly revolutionary.

Search Engine Optimization Toronto SEO Company

Building Organic Search Engine Optimization ‘Soup for Thought’

Connecting clients wanting to conquer top search engine page rankings (SEO) within the Toronto, GTA. See below for proven SERP (search engine results pages) for our clients. Indications of full sector dominance within major keyword searches. Strictly organic white-hat SEO techniques with YouTube search engine optimization.

Day-in and day-out we’ve ranked websites on search page rankings at the very top of Google, week-after-week, month-after-month. All brainstorming logic and technical methodologies glide past panda, penguin, pigeon, hummingbird updates without a scratch. Sign up now and pre-book your SEO campaign!

Search Engine Clicks Philosophy on ‘SEO’

Our philosophy on SEARCH:

  1. Content – Websites require engaging content to organically improve page bounce rate and analytical metrics that sways search engine algorithms – sans spammy content.
  2. Coding – Technical requirements are based on business objectives to define a roadmap on market opportunities and revenue from e-commerce.
  3. Architecture – Website architecture is paramount for search engine scanning.
  4. Chef’s White-hat driven SEO initiatives for the best soup – H1, H2, H3, H4, title meta tagging.
  5. Linkbuilding – Essential to SEO campaigns and improving SERP to boost rankings involves quality backlinks from quality websites.
  6. Tag Manager Optimization – conversion linker, tags, triggers, variables.
  7. Funnel Analysis, cohort analysis, URL Path Analysis
  8. 100% organic, automation-free SEO, manually built-by-hands, made-from-scratch.
  9. NLP, BERT Language Model for enhanced Search Engine Optimization

Driving Revenue with SEO

  • Improve online revenue.
  • Drive traffic to landing pages.
  • Convert traffic with engaging call-to-actions to encourage sales.
  • Offer promotional incentives for users to convert to sales.
  • Use of the BERT Language Model

BERT Language Model

As of 2019, Google has been leveraging BERT to better understand user searches.

Bidirectional Encoder Representations from Transformers (BERT) is a Transformer-based machine learning technique for NLP – natural language processing developed by Google. BERT was created and published in 2018.

In essence Search Engine Clicks understands search period.

How BERT Works

Content is crawled, analyzed and filtered into categories. These categories can be impacted by structured data and/or Schema. In this case, differentiating between Color and Fruit for ”Orange”.

To be more specific, categories are fed with additional data from trusted open source content systems like Wikipedia. Artificial Intelligence (AI) is able to construct reasonable logic of the page.

The objective is not to “make your links appear natural” the objective is that your links are natural.”

–Matt Cutts

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whitehat search engine optimization

SEO Metrics for Success

  • Improve clients Click Through Rate – CTR
  • Improve email open rates
  • Vision on content to keyword map
  • Steering keywords to target for revenue opportunities
  • Map what needs optimization
  • Identify priorities within SEO campaigns
  • Improve engagement
  • Improve page speed
  • URL keyword map
  • Search volume estimation tools
  • Load speed
  • Browse rate
  • Pages per visit
  • Internal, external links
  • Page authority
  • Anchor text
  • Keyword metrics
  • Conversion rate per page

SEO A/B Testing

Constant iteration and experimentation on high-value pages through SEO A/B testing of titles, headings, meta tags, and content.

Don’t optimize for conversions; optimize for revenue.”

–Neil Patel

White-Hat SEO Techniques

Bridging the gap for clients with top search engine page rankings (SEO) requires understanding of meta and H1, H2, H3, H4, H5 tags. Major search engines love quality content and web coding design for engaging users. With strictly organic white-hat SEO techniques coupled with YouTube search engine optimization and SEM campaigns – top results can culminate.

A click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title” –Rand Fishkin